From the heart of the Hawkesbury Valley, to the heart of your home.

Pioneers in Pet Food.

icon arrow circle

Our Story

Hypro are true pioneers of the petfood’s industry. Driven by innovation and bound by our commitment to quality, our perfect reputation of producing safe, nutritious pet foods continues to be the gold standard.

Proudly nested in the heart of Hawkesbury Valley, we are proud of our origins and service to local communities. It’s these local roots that allow our team of experts to responsibly produce and source the nutrient-rich formulas that keep our pets happy and healthy. It’s no wonder we have been trusted and loved by pets and their owners for over 25 years.

Read Our Story

dog and cat

Our Brands

Be Frank

Welcome to Be Frank, where we believe that our pets deserve the very best. Nestled in the Hawkesbury Valley, we’re one of the few 100% family-owned Australian pet food producers. Our journey began with a simple, heartfelt mission: to provide pets with nourishment that mirrors the love and care they bring into our lives.


Learn More


product hypropremium

Hypro Premium

Hypro Premium offers a finely crafted, wonderfully balanced gourmet range of Super Premium dog food. With zero compromise on quality, we provide Australian made, natural products, using carefully selected superfoods and holistic ingredients.

Learn More

product packshot purelife

Pure Life Pet Foods

Pure Life Natural Boost Range is Australia’s first complete meal with freeze dried 100% real meat pieces and high protein kibble, designed to nourish our dogs and cats to be at their healthiest and happiest.

Learn More

product dogpro

Dog Pro

This unique, nutrient dense, range of products is one of the biggest selling dry dog food in rural Australia. With its special combination of vitamins, minerals, meat and vegetable proteins helps to promote a healthy canine metabolism.

Learn More

product catpro

Cat Pro

Catpro Plus is a nutritionally complete and balanced dry cat food made with real meat or fish to maintain and promote the health and wellbeing of the domestic adult cat.

Learn More

product supervite


At Supervite we believe that every dog deserves to have access to a quality & balanced nutrition. Either if your dog is on a maintenance diet or high level of activity, we’ve got you covered!

Learn More

product bark and beyond

Bark and Beyond

Our state of the art manufacturing facilities allow us to be one of the best suppliers of dried Kangaroo and various other meat pet products in Australia.

Learn More

Our Vision

To inspire a passionate community of pet owners with safe, nutrient rich products.

Our Footprint

Our range is available nationally across Australia.
We also supply our products to international markets in the South Pacific,
New Zealand, Philippines, Malaysia and more.

Retail Outlets

High-end Brands

Export Countries